Business owners and managers want to create awareness of their business. And many times they want to (or have to) create that awareness with a very small or no budget. This presents a challenge so one needs to apply some strategic thinking to do this.
Employing some strategic thinking, here are 13 strategic, creative and inexpensive ways to inform your existing and prospective customers and clients know who you are, what you do, and what core values you exemplify in your business.
1. Volunteer to speak at one of your local service clubs.
2. Write articles for your local community newspaper.
3. Develop and offer free or very low cost seminars or workshops to educate the public on a subject that is related to your field of business.
4. Volunteer to provide tips to a local community organization in subject areas related to your expertise.
5. Become active in your local chamber of commerce.
6. Publish a series of tips articles related to your business field and provide free distribution.
7. Offer to write a weekly tips column in a local newspaper.
8. Offer to be a guest and to be interviewed on a local talk radio show.
9. Partner with a related, but non-competitive business, to reach a common target market.
10. Consider a joint venture with another business to sponsor an event or a local sports team.
11. Use the Internet professionally and creatively to increase awareness of your business and your products and/or services.
12. Write and distribute a free newsletter about your business.
13. Give away something free from your business.
If you are interested in learning more about strategic, creative and inexpensive ways to create awareness of your business, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or by email at jgecoach@aol.com
By: J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group
If you are interested in learning more about strategic, creative and inexpensive ways to create awareness of your business, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or by email at jgecoach@aol.com
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 225 articles on business.
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