Article writing and marketing is an effective way to promote your services and products. Writing and distributing articles will help you to build your online business, increase your credibility, give you much more visibility on the internet and result in more sales.
What is article marketing and who can benefit from it?
Article marketing is simply the process of promoting any site or service or product with short informative articles that you either write yourself or have written for you, and then distributing them to different sources.
But I can't write articles
Anyone can do article marketing. If you hate to write or think you're not much good at writing, or if you think you're okay but could do with learning how to do it better, you can use article marketing to get more website visitors. You don't have to write the articles yourself if you don't want to.
You can use article marketing to promote just about anything. A business or a service, a physical product, a downloadable product, a tele-course, a membership site, an ebook, your products or someone else's, and you can use article marketing to build an opt in subscriber list.
You can use article marketing if you are new to the internet, and you can use article marketing if you haven't got a website or a product of your own.
Why article marketing works
Article marketing works well because it's a form of pre-selling. It's a way of demonstrating that you know what you're talking about and have something valuable to offer. Your articles help to give you credibility and can help to establish you as an expert in your field.
Article marketing opens doors
When people visit your site as a result of reading one of your articles, they are already interested in what you have. They've read your article, you have some credibility, and they are more likely to be interested in what you are offering.
Search engines like articles. They are looking to deliver the most relevant content to the people who are searching. They are looking for quality information relevant to the search query. If you do a good job of researching keywords, your articles have a good chance of being listed on the first pages of search results, and that means more website visitors.
Getting Started With Article Marketing
It's easy to get started with article marketing. Simply read the guidelines, make sure you follow the rules and, provided you can write coherently, your articles will be published because the article directories are hungry for fresh content.
EzineArticles will publish articles from 250 words long, though I recommend that you aim for around 400 words so that you can write a worthwhile article. You can't put live links in your articles, but you can put live links in the author's resource box, and you can send your reader's to wherever will be most useful to you. EzineArticles don't allow you to put an affiliate link in the resource box but there are ways around that.
When you submit your articles to an article directory, you automatically give people permission to use your article on their blog, on their website or in their newsletter; the only condition is that they don't change your article and that they leave your author's resource box intact and keep the links live. The viral effect of article marketing is what makes it so valuable.
If you are ready to build your business with article marketing you will find lots of helpful free resources at my article writing and marketing blog You will also find a free guide to making money with articles. Just visit click on the link and you will have your guide in minutes.
Lynne Lee is a life coach and SEO expert. To discover more about Lynne and get access to more helpful downloads to help you build your business, visit http://www.lynnelee.com
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